IDEAS OF INFLUENCE
Democracy as we know it, is being redefined. The images that play out across our multiple screens of uprisings across the Middle East and Africa, act more as light entertainment before a deliciously mind-numbing episode of X Factor rather than something significant that impacts the way we live.
Social networks and the socially connected web have been powerful rallying tools in helping us change this behaviour. Watching the digitally connected community fearlessly fight for their democratic rights has opened the eyes of the 99% across the developed western world.
As Occupy Wall Street penetrated nearly every continent of the globe (including Melbourne, Australia), I was reminded by our Digital Planner that we are “living with permanent crisis”. Democratic crisis, financial crisis, environmental crisis, fashion crisis. Well maybe the last crisis only exists for me, but crisis nonetheless is now the norm.
Today, Occupy Wall Street. Tomorrow, Qantas grounded. Brands and arguably governments are completely ill-prepared for the instant nature of the new democracy.
The way in which governments, businesses and brands behave has been changed radically. Brands require a new agency model to cope with the heady world of the connected consumer and we have made the migration. In an industry still predominantly focused on using social media or digital strategy
to create matching luggage for campaigns, we have been digging deeper.
In the last 17 years, we have built some big Australian brands. In the past two years, we have developed a new hybrid agency model that provides fully integrated brand, communications and digital experience. The depth and diversity of the work in our new magazine, As of Now Issue 2, is the output of an integrated studio model. Our diverse team have expertise in brand, digital, advertising, planning and communications and of course, design. This means we can harness the challenges of any brief and provide some remarkable creative.
In the latest As of Now we have selected projects that demonstrate our creative range from brand, communications and digital projects. There are excerpts from our senior team, and these talented people are backed by a team of dedicated creatives and management who provide some of the best thinking in the industry.
We are proud of the work. We have the next As of Now on the drawing board.
22 November, 2012
The New Aurizon
Yesterday QR National’s share holders voted over whelmingly in favour of changing its name to ‘Aurizon’ at its extraordinary general meeting in Brisbane. Cornwell has been consulting with QR for over three years, and provided brand consulting to support the Queensland Government’s listing of QR National on the Australian Securities Exchange in 2010. Now a top 50 ASX company, the change to Aurizon has been a
15 November, 2012
Rewinding Melbourne’s Pause…
On Saturday I was fortunate enough to attend the Pause Stage Conference (Melbourne Exhibition Centre) aimed as professional development for the creative industries. It was part of the third day of the Pause Digital Festival. Pause Festival is a series of events held annually over the second week in November. To see more visit: http://www.pausefest.com.au It was a real meeting of the (digital) minds from around
23 October, 2012
The World of
As the Apple Map debacle continues, I thought we could take a look at an array of worldly examples of maps that actually work. Maps are continually used in today’s world to visualize data; from their classic functional purpose to get to A to B or to the intertweb’s interoperation for tracking geodata and trends. Below are some examples of the best: Weeplaces: Check-ins are a record of your experiences, activities, and places you’ve been.
17 October, 2012
RB stands for artists – thousands of artists. Redbubble is an online resource for artists allowing them to share and even sell their creations with a growing audience of art lovers spanning the globe – hungry for artworks as unique as they are. Cornwell was engaged to develop a communications strategy and new brand that not only captured the essence of their offer but one that
26 April, 2012
Developing Brands for…
Contemporary brand communications isn’t about choosing one channel over another; it’s about rethinking how all of the marketing channels are working together. The way a majority of marketers “coordinate” their marketing channels right now is broken: Even today, most marketers develop their TV ads first and then hand them to an interactive team in the hope they can build a site or a banner campaign that
24 April, 2012
IDEAS OF INFLUENCE
Democracy as we know it, is being redefined. The images that play out across our multiple screens of uprisings across the Middle East and Africa, act more as light entertainment before a deliciously mind-numbing episode of X Factor rather than something significant that impacts the way we live. Social networks and the socially connected web have been powerful rallying tools in helping us change this behaviour.