IDEAS OF INFLUENCE

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Democracy as we know it, is being redefined. The images that play out across our multiple screens of uprisings across the Middle East and Africa, act more as light entertainment before a deliciously mind-numbing episode of X Factor rather than something significant that impacts the way we live.

Social networks and the socially connected web have been powerful rallying tools in helping us change this behaviour. Watching the digitally connected community fearlessly fight for their democratic rights has opened the eyes of the 99% across the developed western world.

As Occupy Wall Street penetrated nearly every continent of the globe (including Melbourne, Australia), I was reminded by our Digital Planner that we are “living with permanent crisis”. Democratic crisis, financial crisis, environmental crisis, fashion crisis. Well maybe the last crisis only exists for me, but crisis nonetheless is now the norm.

Today, Occupy Wall Street. Tomorrow, Qantas grounded. Brands and arguably governments are completely ill-prepared for the instant nature of the new democracy.

The way in which governments, businesses and brands behave has been changed radically. Brands require a new agency model to cope with the heady world of the connected consumer and we have made the migration. In an industry still predominantly focused on using social media or digital strategy
to create matching luggage for campaigns, we have been digging deeper.

In the last 17 years, we have built some big Australian brands. In the past two years, we have developed a new hybrid agency model that provides fully integrated brand, communications and digital experience. The depth and diversity of the work in our new magazine, As of Now Issue 2, is the output of an integrated studio model. Our diverse team have expertise in brand, digital, advertising, planning and communications and of course, design. This means we can harness the challenges of any brief and provide some remarkable creative.

In the latest As of Now we have selected projects that demonstrate our creative range from brand, communications and digital projects. There are excerpts from our senior team, and these talented people are backed by a team of dedicated creatives and management who provide some of the best thinking in the industry.

We are proud of the work. We have the next As of Now on the drawing board.

Let’s connect.

Steven Cornwell
CEO
Twitter @steven_cornwell

 

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  • IDEAS OF INFLUENCE

    Democracy as we know it, is being redefined. The images that play out across our multiple screens of uprisings across the Middle East and Africa, act more as light entertainment before a deliciously mind-numbing episode of X Factor rather than something significant that impacts the way we live. Social networks and the socially connected web have been powerful rallying tools in helping us change this behaviour.